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A New Look For SUP

Updated: Aug 7, 2019

We're never ones to shy away from change which is why we have taken the bold choice to redesign both our labels and our website.

We're excited about the future of SUP, what started as a garage project hobby has now become a thriving craft beer brand and part of stepping up our game was to look at how we presented ourselves to the world. They say 'never judge a book' but we know that humans are visual creatures and it was time for our brand to reflect our new direction.


We went to visit a local designer and he was only too happy to help us find our new look. We wanted to see our vision reflected on the bottle and they have done a great job using lots of subtle elements such as the pictures of our track and field inspirations, the stories of their triumphs and the medal motif that links not only to our champions but also to our mission which is championing craft beer.


We wanted to see this glow-up reflected in our online presence so we contracted a local web designer to help spruce up our site and make it easy for you to learn about SUP.


We couldn't be happier with our new look and we'd love to hear what you think! You can always email us or come and visit us on our Facebook page.

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